Woolfolk builds its yarns around Ultimate Merino®, a fiber that exists because farmers in Patagonia are working as land stewards of the grasslands, not despite it. That partnership (learn more via Ovis 21) produces wool with a micron count of just 17.5 — fine enough to combine the softness of cashmere with the durability of merino, and free of the coarse, "prickle"-causing fibers that plague most wool over 30 microns.
The structure matters too: Ultimate Merino's long, cylindrical fibers have smoother, flatter scales than typical wool, which lets them reflect light and absorb dye more deeply. The result is yarn with genuine luster and rich, lasting color — softness and beauty rooted in real sustainable practice, not just marketing language.
